Summer 2020 Simon & Schuster Children's Distributed Publisher Catalog
Format: Novelty
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TitleMochi Mochi Panda: Meet the Panda Pals
Category Full 1JUVENILE FICTION / Activity Books/Sticker
On Sale05/19/20
Title StatusNYP
US Price$9.99
CDN Price$13.99
Introducing a new kawaii property “Mochi Mochi Panda,” a hugely popular brand with Japanese kids and teens! It was created by Kamio Japan, one of the top stationery companies in the country, and gained exposure through Gakken’s tween fashion magazines as well as 16 books. Now the brand has been licensed to over 50 licensees, who have featured it on towels, toys, accessories and more.
Mochi Mochi Panda is a panda-like creature that is squishy like mochi (rice cake). This is not a panda, not a rice cake, nor a marshmallow. Much like the kawaii character Gudetama, the world of Mochi Mochi Panda is about being laid-back and relaxed. 

Jumbo Mochi Mochi Panda can pull off pieces of himself to create lots and lots of Tiny Mochi Mochi Pandas. You'll meet Idol Panda, Aloha Panda, Princess Panda, Chic Panda, Rainbow Panda, Zombie Panda, and lots of other Tiny Pandas!

What is kawaii? The concept of kawaii, Japan’s culture of cuteness, started in the ‘70s and made its way to the US in 1976 with Sanrio’s Hello Kitty. Since then, the US has seen continued success with such kawaii properties as Pokemon and more recently, Gudetama. The culture of kawaii is not just about being cute: it is pushing away serious things like business and politics, and embracing a more laid-back lifestyle. Couldn’t we all use more of that?