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| Lea Berman, Author | | Jeremy Bernard, Author |
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| |  | About the BookBacklistOther FormatsProduct Images Two White House Social Secretaries offer “an essential guide for getting along and getting ahead in our world today…by treating others with civility and respect. Full of life lessons that are both timely and timeless, this is a book that will be devoured, bookmarked, and read over and over again” (John McCain, United States Senator).
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| Former White House social secretaries Lea Berman, who worked for Laura and George Bush, and Jeremy Bernard, who worked for Michelle and Barack Obama, have learned valuable lessons about how to work with people from different walks of life. In Treating People Well, they share tips and advice from their own moments with celebrities, foreign leaders, and that most unpredictable of animals—the American politician.
Valuable “guidance for finding success in both personal and professional relationships and navigating social settings with grace” (BookPage), this is not a book about old school etiquette. Berman and Bernard explain the things we all want to know, like how to walk into a roomful of strangers and make friends, what to do about a colleague who makes you dread work each day, and how to navigate the sometimes-treacherous waters of social media.
Weaving “practical guidance into entertaining behind-the-scenes moments…their unique and rewarding insider’s view” (Publishers Weekly) provides tantalizing insights into the character of the first ladies and presidents they served, proving that social skills are learned behavior that anyone can acquire. Ultimately, “this warm and gracious little book treats readers well, entertaining them with stories of close calls, ruffled feathers, and comic misunderstandings as the White House each day attempts to carry through its social life” (The Wall Street Journal).
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| "Treating People Well isn't just about civility. It's a handbook for life. I can't remember the last time I read a book with so much wisdom, told through such compelling and personal stories, with such useful advice on what all of us can do to improve our relationships with our fellow human beings."
—Angela Duckworth, New York Times bestselling author of Grit
“Treating People Well is an essential guide for getting along and getting ahead in our world today. Authors Lea Berman and Jeremy Bernard show us how people from opposite ends of the political spectrum and all walks of life can build relationships, earn trust, and succeed by treating others with civility and respect. Full of life lessons that are both timely and timeless, this is a book that will be devoured, bookmarked, and read over and over again.”
—John McCain, United States Senator
"This warm and gracious little book treats READERS well, entertaining them with stories of close calls, ruffled feathers, and comic misunderstandings as the White House each day attempts to carry through its social life."
—Peggy Noonan, The Wall Street Journal
"Every chapter is built around practical pointers—from ways to ease into a conversation (and, better yet, get out), to the one time never to send a work email . . . We find that confidence is a learnable skill—and get real-world advice on Instagram etiquette, and becoming known as a problem-solver . . . Treating People Well is a great service to people who think they’ve made it but actually have a ways to go, and is a huge gift to young people on their way up."
—Mike Allen, co-founder and executive editor, Axios
"I loved this book! Yes, as promised in the title, it shows you the value of treating people well and gives expert advice, but that is only part of it. The two authors—both former White House Social Secretaries in different administrations—provide fascinating glimpses of what’s behind the scenes at the White House. You’ll learn a lot while being vastly entertained."
—Joan Ganz Cooney, founder, Sesame Street
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| -Online advertising campaign
-Social media outreach, including giveaways
-Targeted email outreach
-National print, radio, and television publicity campaign
-Author events in Los Angeles and Washington, DC
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| Lea Berman served as White House Social Secretary from 2004–2007, was Chief of Staff to Second Lady Lynne Cheney from 2002–2003 and, previously, Social Secretary to the Vice President. She is the creator of the blog America’s Table, and lives in Washington, DC.
Jeremy Bernard served as White House Social Secretary and Special Assistant to the President from 2011–2015. Previously, he was Senior Advisor to the United States Ambassador in France. Prior to that he was the White House Liaison to the National Endowment for the Humanities (NEH). Jeremy is the Founder and President of JMB Global, LTD, a strategic consulting company, and lives in Los Angeles.
Laura Bush was First Lady of the United States from 2001 to 2009. She founded both the National Book Festival and the Texas Book Festival.
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